SEO automation tools

SEO automation tools, and what each one does without asking you.

Every tool here automates part of SEO. The difference that matters is what it changes on your live site before a person looks. Here are seven, grouped by the job they automate.

Prices read off each vendor's own site on 2026-10-24

SEO automation

What SEO automation is, in one paragraph.

SEO automation is software doing SEO work a person used to do by hand: crawling for errors, rewriting titles, adding internal links, writing content, building reports. Automating SEO with AI adds the judgement step: the tool decides what to change, not only how. That is why the useful question about any tool is what it does on its own and what waits for you.

Side by side

Seven tools, and what each one changes without you.

The middle column is the one the best-of lists leave out. A tool that edits your live site on its own saves the most time, and it also makes the change you never reviewed.

Tool What it automates What it does without you Price
Screaming Frog Crawls and audits your site: broken links, redirects, titles, duplicate pages. Crawls can run on a schedule. Nothing. It crawls and exports reports, and you make the fixes. Free up to 500 URLs. GBP 199/year per user.
Alli AI On-page fixes at scale: titles, meta descriptions, content and schema across many pages. Applies each change the moment you approve it in its dashboard, through a script in your site's <head> rather than in your code. From $249/mo billed yearly, $299 month to month.
Link Whisper Internal link suggestions inside WordPress, accepted in bulk. With auto-linking rules on, it adds links to new posts with no manual action. $97/year for 1 site, $197 for 3, $497 for 10.
ChatSEO An agent that researches, writes and edits content. Publishes straight to WordPress, Shopify or Webflow, and its plans list auto-publish to CMS. Its homepage says it acts only when you ask. EUR 29 to 129/mo, metered at 1 credit per message.
SEO Gets Search Console and GA4 dashboards across many sites, with client portals. Nothing. It reports. Free sites are free. $49/mo for the first core site, $4 for each one after.
Gumloop AI agents and workflows you build yourself, SEO ones included. Whatever the workflow you built tells it to do. Pro from $37/mo with 20,000 credits, after a 14-day trial.
QueryScope Reads your repo and your own Search Console, decides the next change, and measures it from the day Google recrawls the page. Nothing a visitor reads. Your own coding agent makes the edit, and it waits for your commit. $49/mo for 1 site, $99 for 3, $149 for 10. Nothing metered.

Read from each vendor's own site on 2026-10-24. Screaming Frog showed its price in GBP and ChatSEO in EUR, so they are listed as shown.

Which job do you want off your desk first?

01 Audits

You want the site crawled for errors on a schedule.

Screaming Frog. It finds the broken links, redirect chains and duplicate titles, and leaves every fix to you.

02 On-page fixes

You want titles and meta written and applied across thousands of pages.

Alli AI. You approve in its dashboard and the change is live in seconds. Because its script applies the change, the fix lives in Alli AI rather than in your codebase.

03 Internal links

Your site runs on WordPress and you want links added as you publish.

Link Whisper. It suggests links with the anchor text picked, and its auto-linking rules can handle every new post.

04 Content

You want articles written and published for you.

ChatSEO writes, edits and publishes to your CMS, with auto-publish listed in its plans.

ChatSEO compared with QueryScope
05 Reporting

You report on many sites, often to clients.

SEO Gets: client portals, unlimited users, and free sites to start.

SEO Gets compared with QueryScope
06 Your own workflow

You want to wire up the automation yourself.

Gumloop. You build the agent and choose its steps, so it does exactly as much as you design it to.

07 The next change, measured

Your site is a codebase and you want to know which change to make, and whether it worked.

QueryScope reads your repo, sizes the searches your buyers type, and hands your coding agent one change at a time. The edit lands in your repo through your own commit, and the result is read against the rest of your site from the day Google recrawls the page.

How each change is measured

Measurement

How you know an automated change worked.

Rankings move every day on pages nobody touched, so a page that rose after a change proves little on its own. Read the change against the same weeks on the rest of the site, and wait until Google has recrawled the page before you read anything. A tool that changes hundreds of pages at once makes that harder: when everything moved together, there is nothing left to compare against.

On a live site

The plan board, on a SaaS we run ourselves.

AppScreenshotStudio's declared searches, read from production: where each one stands and whether it moved.

How the plan is doing

21 May to 25 Sep · arrows are places moved, up is better

On page 1

1

where clicks happen · was 0 on 21 May

Below page 1

10

ranking, earning almost nothing · was 2 on 21 May

Not ranking

46

no reading on 10+ impressions · was 55 on 21 May

Coverage

<1%

The whole site earned 528 clicks in 28 days, most of it on searches this plan never claimed.

On page 1

figma app store screenshot template

#9.9

▲3

320/mo

Demand

38

Impressions

2

Clicks

Read from production on 2026-10-02. Its first tracked searches shown.

If deciding the next change is your job, try it on one site.

Add the server to your IDE with the line below, then authorize Search Console in the browser that opens.

install.sh
claude mcp add --transport http queryscope https://mcp.queryscope.dev/mcp

Works the same in Cursor, Cline and Windsurf. Your IDE opens a browser once to authorize.

Then ask: “what should this site go after?”

FAQ

SEO automation tools: common questions.

What is SEO automation?

Software doing SEO work that used to be manual: crawling for errors, rewriting titles and meta, adding internal links, writing content and building reports. The tools differ most in how much of that they apply to your live site on their own.

Can you automate SEO with AI?

Yes, and the tools here split on where the AI acts. Alli AI applies on-page changes once you approve them, ChatSEO writes content and can publish it to your CMS on its own, and QueryScope decides the next change and hands it to your own coding agent, so the edit goes through your repo like any other change.

Is there a free SEO automation tool?

Screaming Frog crawls up to 500 URLs for free, and SEO Gets keeps free sites free. Both report rather than change your site. Search Console itself is free, and it is the data SEO Gets and QueryScope both read.

Which SEO automation tool fits a team whose site is a codebase?

One that works through the repo, so every change is reviewed and versioned like code. For tools sorted by where they run, see SEO tools for developers.

Is QueryScope connected to any of these companies?

No. QueryScope is independent and not affiliated with Google or any tool on this page. It reads your own Search Console over a read-only grant you approve and can revoke.

Automate the decision, keep the commit.

Every feature in every plan. Connect in two minutes and get one change at a time, measured.

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